Day 1
Talk
3:00PM – 3:45PM
The Coffee Chronicles: A Conversation Through Coffee

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Massimo Renesto

Regional Key Account & Product Sales Manager Asia Africa Oceania - Cimbali Group

Elvira Guindi

CEO & Partner - Egyptian Engineering for Hotel Equipment

Marwa Sabah

Founder & Creative Director - Communitas

Panel - Main Stage
3:00PM – 3:45PM
The Coffee Chronicles: A Conversation Through Coffee

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Massimo Renesto

Regional Key Account & Product Sales Manager Asia Africa Oceania - Cimbali Group

Elvira Guindi

CEO & Partner - Egyptian Engineering for Hotel Equipment

Marwa Sabah

Founder & Creative Director - Communitas

Keynote - Main Stage
4:00PM – 4:30PM
La Marzocco and The Twenty First Century Technology

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Mike Khan

Export Area Manager - La Marzocco

Keynote - Main Stage
4:30PM – 5:00PM
100 Years of Innovation

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Jörg Krahl

Head of sales EMEA region - Hemro group

Panel - Main Stage
5:00PM – 5:45PM
The Growth Equation: Scaling Smart and Sustaining Success

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Aly Khattab

Founder - ReQaf

Omar Abdalla

CEO - Brown Nose Coffee

Ahmed Bahaa

Head of sales EMEA region - Hemro group

Hussein Bahgat

Founder and Managing Director - Ritual Coffee

Panel - Main Stage
6:00PM – 6:45PM
The New Culture of Drinking: How Flavor, Function and Creativity Are Reshaping Our Everyday Drinks

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Georgio Assaf

Regional Sales Manager at Simonelli Group Middle East

Antonio Orria

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Amany Sabry

Coffee Health Communicator - Amany Dr Coffee

Mallory Lee

MEA Brand & Training Manager - Giffard

Day 2
Fireside Chat
2:00PM – 2:45PM
From Blueprint to Espresso: Building Cafes People Return to

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Ahmed Reda

Regional Sales Manager at Simonelli Group Middle East

Abdelrahman Fathalla

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Mike Khan

Export Area Manager - La Marzocco

Fireside Chat - Main Stage
3:00PM – 3:30PM
From Coffee Shop to Coffee Culture: Lessons from London’s Speciality Coffee Journey

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Leon Zadeh

Founder CEO - Saint Coffee

Fireside Chat - Main Stage
4:30PM – 5:00PM
Specialty or Just Expensive? Defining True Specialty Coffee

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Shahenda Garhy

Co-founder - Lento Speciality Coffee

Hady Shafik

Founder - Ilo Specialty Coffee House

Abdelmoneim Omar

Content Creator

Day 1
Workshop - Room 2
3:00PM – 4:00PM
Beyond the Cup: Where Coffee, Branding & Consumer Experience Meet

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Omar Chafik

Creative Director / Packaging Designer

Workshop - Room 3
3:00PM – 4:00PM
Coffee, But Make It a Cocktail

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Mallory Lee

MEA Brand & Training Manager - Giffard

Workshop - Room 1 ( Inside Kamelizer )
4:00PM – 5:00PM
Same Shot, Every Spot: Keeping Quality Consistent As Your Coffee Business Grows

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Mai Tag El Din

CEO - TAGmenta

Workshop - Room 2
4:00PM – 5:00PM
Shelf Life

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Aly Khattab

Founder - ReQaf

Workshop - Room 3
4:00PM – 5:00PM
The Art & Science of Coffee Blending

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Marwan Albery

Coffee Director - Fika

Workshop - Room 2
5:00PM – 6:00PM
Feast for the Feed:The Art of Food Photography

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Sara Wahied

Tabletop Director & Photographer

Workshop - Room 3
5:00PM – 6:00PM
Victoria Arduino: Driving Coffee Excellence Through Espresso Technology

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Georgio Assaf

Regional Sales Manager at Simonelli Group Middle East

Antonio Orria

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Workshop - Room 3
6:00PM – 7:00PM
Advanced Espresso Brewing : Understanding the variables behind the cup (powered by La Cimbali)

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Aleksa Novicic

Product Sales Specialist - Cimbali Group

Day 2
Workshop - Room 2
3:00PM – 4:00PM
The Secret Ingredient Is Your Supplier: How to Choose, Approve, and Monitor Suppliers You Can Trust

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Mai Tag El Din

CEO - TAGmenta

Workshop - Room 3
3:00PM – 4:00PM
The Art of Extraction: From Calibration to the Perfect Espresso Cup

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Sherif Samy

Training Manager - Mediterraneo

Workshop - Room 2
4:00PM – 5:00PM
Brew or Boo: Strategies That Make or Break Your Café

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Engy Radwan

F&B consultant - Everything Restaurants

Nelly Ezz

Cafe Concepts & Menu Developer

Workshop - Room 3
4:00PM – 5:00PM
Victoria Arduino: Driving Coffee Excellence Through Espresso Technology

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Georgio Assaf

Regional Sales Manager at Simonelli Group Middle East

Antonio Orria

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Workshop - At Egyptian Engineering & La Cimbali Booth
4:00PM – 5:00PM
Preventive Maintenance Workshop (powered by La Cimbali)

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Mohamed Lamzahra

Regional Sales Manager at Simonelli Group Middle East

Atef Barakat

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Dawood Farid

Coffee & Beverage Community Expert - Victoria Arduino - Simonelli Group

Workshop - Room 1 ( Inside Kamelizer )
5:00PM – 6:00PM
From Ingredient to Invention: Mixology Fundamentals

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Ahmed Refaat

Bar Manager & Mixologist - Solo

Workshop - Room 3
5:00PM – 6:00PM
How Roast Shapes the Brew (powered by ritual)

Teddie shares the story behind PerfectTed, one of the world’s fastest-growing matcha brands, and the strategy behind creating a movement, not just a product.

Eslam Diab

Executive Director - Ritual Coffee

To Be Announced Soon

To Be Announced Soon

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Brunch & Lounge Area
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Roasters Village
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Coffee & Food Experience Zone
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Coffee Takeover Experience
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Coffee Speed Dating & Networking Area
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Latte Art Corner
Main Partners: